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Upscale is built by trusted experts who have over 5 years of experience working at Shopify. They built and maintained many themes over the years, and were the developer and designer leads on the Dawn theme

20+ sections

  • • Blog posts
    • Collapsible content
    • Collection list
    • Cookie acceptance banner
    • Contact form
    • Custom Liquid
    • Expandable announcement bar
    • Featured collection
    • Featured products

  • • Featured product
    • Hero (optional slides)
    • Image hotspots
    • Logo list
    • Media collage
    • Media with text
    • Newsletter
    • Page
    • Popup

  • • Promo banner
    • Promotion
    • Recently viewed
    • Rich text
    • Testimonials
    • Text columns with images
    • Video

Some section highlights

  • Image hotspots

    Drive sales through inspirational content with this popular pattern. Very effective for the fashion industry, the Image hotspot section is also a great way to show kits of any kinds, or combinations of products to be purchased together.

  • Collapsible content

    Add content to your page without clutter! This section is an absolute must for building efficient FAQ pages or for laying out any content that would otherwise eat up too much real estate. It supports tab categories, and some default layouts to choose from.

  • Media collage

    Showcase inspiring content in a dynamic layout. Stacking multiple Media collage sections enables rich and perfectly balanced lookbook pages for your fashion brand. It is also a great section to use as a Home page hero. Especially because it supports background videos!

  • Tabs

    Use tabs to display even more content that will never get in the way, while remaining easy to access for your customers. The Media with text section provides many layout options, all of which are perfectly adapted for mobile.

  • Promo banner

    Promote your products on any page without sacrificing precious real estate. The thin promo banner is designed to be positionned high in the page without requiering your users to scroll too much before accessing the main content. It supports product, collection, and image blocks. And of course it gracefully adapts to all screen sizes.

  • Recently viewed

    Improve the shopping experience for customers browsing your large inventory with the Recently viewed section. This pattern makes it comfortable to click multiple products, because they’re easy to find back later on. Every detail counts when it comes increasing product discoverability, and not loosing a sale.

Some key features

  • Easy color management

    With a minimal main color palette and optional per-section color overrides, it's never been easier to customize theme colors and gradients.

  • Section padding override

    Get full control over the spacing between sections. Remove unwanted empty space, and optimize every pixel on your pages!

  • Flexible product cards

    Transparent backgrounds, images of different aspect ratios... no matter what kind of product images you have, there's a layout option for your brand to look professional online.

  • Custom product badges

    Drive attention to specific products by creating your own custom product badges.

  • Shipping calculator

    No app needed! The theme provides a shipping calculator in the cart based on the customer's location.

  • Cart goal

    Boost your sales with the cart goal widget. Entice customers to increase their order to access free shipping.

  • Pop up

    Display promotions, or promote your newsletter subscription without requireing a pop-up app.

  • Mega menu

    Make your large inventory more discoverable, and display promotions where your customers will see them!

  • Quick view / Quick buy

    Remove extra clicks. Make it easy and frictionless to buy on your website.

And much more!